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What is ?

Blue Square was launched on 5th May 1999 and is one of the largest interactive betting services in the UK. The product suite offered by Blue Square has grown from its traditional bookmaking business to now offer all aspects of the gaming market including casino, slots and poker with a goal to increase the product range in the near future. The fixed odds betting services covers many channels including the Internet, Interactive TV, WAP and telephone.

Blue Square was a wholly owned subsidiary of the Intercapital Group Ltd (ICAP) until January 2003 when it was acquired by Rank, one of the UK's leading leisure and entertainment companies. Rank's assets include casinos, bingo clubs and on-line gaming, as well as Hard Rock Cafes and global rights to the Hard Rock brand. Blue Square was integrated with Rank Interactive Gaming to create a major force in on-line gaming with a combined customer base of over 750,000 customers.

Blue Square pioneered online gambling and is now one of the largest online book makers. Internet gambling has become more and more popular over recent years and UK gambling has grown to focus on the customers requirements…making online gambling much easier for all to enjoy.

Blue Square offer a huge range of fixed odds betting covering all events imaginable. Football betting and horse racing betting remain firm favourites. However, there is also sport betting available on everything from Golf to Gaelic football, Basketball to Baseball and Snooker to Snail racing!

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